We are clearly going to buy a lot of groceries from Walmart and probably Amazon will get a chunk of that money. What about Kroger? One concern I have is their debt, they added it before really trying to get strategic and build white space between them and the other two companies:
https://seekingalpha.com/article/4063699-kroger-co-safe-haven
https://www.bizjournals.com/cincinnati/news/2016/01/25/exclusive-here-s-why-kroger-issued-1b-in-debt.html
Some of that was to buy Roundy's, purchase or compete. But that still leaves Walmart and their fleet of stores.
http://www.businessinsider.com/walmart-is-cutting-prices-2017-4
There is the new Kroger Marketplace format which resembles a Wegman's:
http://www.businessinsider.com/kroger-has-plan-to-to-take-down-walmart-2017-3/#there-are-lots-of-decorative-items-like-picture-frames-and-vases--24
But they can only deploy so many of these and they already had Fred Meyer which is similar:
http://money.cnn.com/2017/06/15/investing/kroger-earnings-grocery-wars/index.html
Here is a guy that thinks they are undervalued:
https://seekingalpha.com/article/4129411-kroger-produce-cash-portfolio-analysis
I think I will pass on Kroger!
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